10 skills for marketing
Search Console weekly keyword report
Every Monday: clicks, impressions and position for your top queries, what moved since last week, and the pages to work on first.
SEOMondays at 9:00Stat tileUses Google Search Console.GA4 weekly traffic report
Every Monday: last week's GA4 sessions, users and key events, each channel set against the week before, and the change worth a look.
MarketingMondays at 8:00Stat tileUses Google Analytics.Google Ads weekly audit
Every Monday: last week's Google Ads spend and CPA, wasted spend on search terms, disapproved ads and campaigns held back by budget, in one card.
MarketingMondays at 8:30Report cardUses Google Ads.Weekly SEO report: Search Console and GA4
Every Monday: Google clicks and position from Search Console, organic sessions and key events from GA4, and the pages that moved, in a single card.
SEOMondays at 10:00Report cardUses Google Search Console, Google Analytics.Semrush position tracking report
Each Tuesday: your Semrush Position Tracking visibility, how it compares with the competitors in the campaign, and the keywords that moved it.
SEOTuesdays at 7:30Stat tileUses Semrush.Notion content calendar status
Every Monday: the pieces due this week in your Notion content calendar, the ones past their date and not yet live, and what went out last week.
MarketingMondays at 8:30Report cardUses Notion.Morning marketing summary: GA4, Google Ads and Meta Ads
Weekday mornings: yesterday's sessions, key events, ad spend and ROAS across GA4, Google Ads and Meta Ads, against the same day last week.
MarketingWeekdays at 8:00Report cardUses Google Analytics, Google Ads, Meta Ads.Competitor website change monitor
Every Monday: the competitor pages that changed since last week, with each change in one line: new prices, new features, removed plans.
MarketingMondays at 8:00Report cardUses Firecrawl.Pages that earn sign-ups: Search Console, GA4 and your sign-ups
Every Monday: organic clicks, GA4 sessions and real sign-ups for each landing page, joined on the URL, with the pages to push and the pages to fix.
SEOMondays at 9:00Report cardUses Google Search Console, Google Analytics, Supabase, PostgreSQL, Stripe.AI answer visibility: DataForSEO, GA4 and Search Console
Weekly: of your top 20 non-branded Google queries, how many get an AI answer citing your domain in ChatGPT, Perplexity or AI Overviews, plus AI referral visits.
SEOMondays at 8:00Stat tileUses DataForSEO, Google Analytics, Google Search Console.What an agent can take off marketing’s plate
Most marketing reporting is the same five tabs opened every Monday: Analytics for traffic, Ads for spend, the email tool for opens, the store for sales. An agent can open them for you, compare against last week and write down only what moved.
These skills each produce one number or one short report. Run them on a schedule and the team starts the week with the answers instead of the tabs: what traffic did, which campaign is burning budget, which search terms to add as negatives, which email worked.
Other teams
One board for every report marketing runs
Skills are free to use with any agent. Briefkin is where their results land: one board for every report, number and question your agents send, with a ping when something needs you.
Free during the open beta. No card.